PROJECT 1:
80-YEAR-OLD MILLENNIAL
50 years from now, what will life be like for Millennials? To find answers, Prudential joined with Kantar Futures to commission “The 80-Year-Old Millennial.” A landmark study that asked 1,000 Millennials how they feel about workplace trends, economic opportunity, technological advances and maintaining health.
Prudential creatives teamed up with external partner Media Monks, to transform the study into an interactive aptitude test. Respondents' answers created a future timeline using a robotic 3-D arm, assigning 1 of 6 personalized persona tiles. This innovative experience made its debut at SXSW alongside Young Entrepreneur Council event, giving attendees a fun way to discover who their future self would be.
CASE STUDY
WEBSITE
PAID & ORGANIC SOCIAL
EXPERIENCE AT SXSW
PROJECT 2:
ADULTHOOD REDEFINED
To break down the barriers surrounding financial discussions, my team and I conceptualized the Adulthood Redefined campaign. We produced a series of poignant short documentaries featuring individuals from diverse backgrounds, sharing their passions, responsibilities, and defining moments of adulthood. These stories delved into the financial implications of reaching this milestone, sparking relatable and thought-provoking conversations.
In partnership with The Washington Post, whose audience aligns with Prudential’s, we published the stories on a dedicated landing page. To amplify the campaign’s reach, we launched a comprehensive social and web campaign featuring clips, quotes, and questions connected to the videos. This encouraged engagement across all platforms, inviting Prudential’s audience to share their own #MyComingOfAge stories and experiences.
ONLINE VIDEOS
WP WEBSITE TAKEOVER – CONTENT
PAID & ORGANIC SOCIAL
PROJECT 3:
FINANCIAL WELLNESS
While in-house at Prudential Financial, my team and I created a multimedia campaign to help American workers achieve financial wellness through Prudential Insurance's comprehensive benefits, insurance and retirement packages. The campaign aimed to equip companies and their employees with the necessary tools and structure to drive employee action, resulting in better financial security and an improved quality of life. By participating in engaging experiences, workers could take control of their financial futures. The creative team, partnering with production company Alkemy X and director Bernie Roux, devised a unique reverse effect to show how two workers arrived at a better state of financial security. The campaign showcased the benefits of Prudential's solutions, positioning the company as a trusted partner in employee financial wellness.
COMMERCIALS
OUTDOOR
PAID & ORGANIC SOCIAL
As part of a comprehensive ecosystem of creative content (articles, videos, infographics), the #FinancialWellness campaign played a crucial role in educating employers about the transformative power of clear, comprehensive, and flexible benefits plans. This larger initiative, dubbed #TheWellnessEffect, aimed to showcase the positive impact of prioritizing employee financial wellness on business outcomes and overall quality of life.
