Letter C Agency is a creative direction and brand strategy studio partnering with hospitality, wellness, lifestyle, travel, and experience-led brands to strengthen how they communicate, connect, and create meaningful brand and customer experiences.
Rooted in strategy and guided by aesthetic clarity, our work brings together creative direction, brand strategy, visual storytelling, photography, digital design, communication workshops, and AI-powered creative workflows to help organizations create greater alignment between their identity, customer experience, and digital presence.
Whether developing a brand, designing a customer journey, producing visual campaigns, or strengthening communication across teams, we help organizations build experiences that are thoughtful, cohesive, and designed to grow.
Based in Thailand | Working Globally
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Starting something new? Say hello:
Our work is designed to meet clients where they are, and to build with intention as their brand evolves over time. Our SERVICES include:
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STRATEGY & EXPERIENCE
Brand Audits • Positioning • Creative & Experience Strategy • Customer Experience (CX) Strategy • Messaging Strategy • Content Strategy
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CREATIVE DIRECTION
Creative Direction • Art Direction • Visual Direction • Campaign Concepts • Brand Positioning
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BRAND, DIGITAL & PRODUCT DESIGN
Brand Identity • Visual Systems • Websites & Digital Design • Digital Products • Social & Visual Design • Print & Brand Collateral • Story-Led Campaigns
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CONTENT PRODUCTION
Brand Photography • Lifestyle, Wellness & Travel Photography • Campaign Photography • Portraits • Photo Editing & Colour Grading • Video Direction & Editing • Social Media Content • Campaign Content • Copywriting & Messaging • AI Creative Workflows
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WORKSHOPS & TRAINING
Hospitality Communication Programs • Customer Experience (CX) Training • English Communication Workshops • Cross-Cultural Communication • Leadership & Presentation Skills • Confidence & Interpersonal Communication • Creative Direction Mentoring • Portfolio & Creative Career Guidance
LCA's BRAND ELEVATION PARTNERSHIP
CREATIVE PARTNERSHIP FOR BRANDS IN MOTION
An 8-week intensive for founders who have already built something strong— and are ready for their visuals, presence and messaging to reflect it. We align your positioning, visual direction, and digital presence so your brand communicates with clarity, intention, and authority.
WHAT IS
THE BRAND ELEVATION PARTNERSHIP?
Many businesses reach a point where their impact has grown, but their visual identity, messaging, and digital presence no longer reflect the depth of the work. Letter C Agency's Brand Elevation Partnership is designed for businesses whose work has evolved— but whose brand presence has not yet caught up. This partnership refines and elevates the entire brand ecosystem. Through strategic positioning, aesthetic direction, and cohesive digital environments, we help bring clarity, cohesion, and resonance to the brand.
Over 6 weeks, we focus on Four Critical Areas:
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1. POSITIONING & CLARITY
Brand Audit • Brand Positioning Refinement • Narrative & Messaging Framework
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2. VISUAL DIRECTION
Visual Identity Refinement • Aesthetic Direction • Brand System Alignment
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3. DIGITAL PRESENCE
Website Direction • Social Media Ecosystem Alignment • Content Strategy/Direction
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4. CREATIVE LEADERSHIP
Campaign Ideas • Story-Led Creative Direction • Brand Ecosystem Refinement
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If your business has evolved and you’re ready for your brand to reflect that, this is where we step in as partners.
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Book a Discovery Call:
or email hello@lettercagency.com
Trinidadian-Canadian Creative Director, Brand Strategist, and Communications Leader Cherisse Thurab brings 15+ years of international experience shaping brands, communications, and experiences across North America, Europe, and Asia.
Her work sits at the intersection of creative direction, brand strategy, visual storytelling, customer experience, and communication — with a particular focus on hospitality, wellness, lifestyle, travel, and experience-led brands. She has worked across both agency and in-house environments, partnering with organizations to build cohesive brand experiences across physical, digital, and customer touchpoints.
After years working in advertising and creative communications across North America and Europe, Cherisse relocated from Toronto to Thailand in 2023, deepening her connection to the worlds of hospitality, wellness, movement, travel, and intentional living. That perspective informs the way she approaches brands: with equal attention to strategy, aesthetics, human connection, and the experiences people have with them.
Through Letter C Agency, Cherisse works with organizations and founders to bring greater clarity and alignment to how they present themselves, communicate, and connect with their audiences — from brand and creative direction to visual campaigns, digital experiences, photography, content, customer experience and marketing.
Her approach is strategic at the core, creatively led, and grounded in the belief that the strongest brands are not simply seen — they are experienced.
