Letter C Agency is a creative direction and content studio shaping thoughtful brands in wellness, fitness, travel, and intentional living. Through distinct photography, video direction, design, and digital storytelling, we create brand experiences that feel intentional, emotionally resonant, and visually cohesive.
Rooted in strategy and guided by aesthetic clarity, our work helps purpose-driven brands communicate with depth, consistency, and presence across every touchpoint.
Based in Thailand and available globally, we partner with brands that move people.
–
Starting something new? Say hello:
OUR WORK
We partner with brands that want their visual presence to reflect the quality of the work behind them.
Through creative direction, photography, storytelling, and brand development, we create cohesive brand experiences that bring clarity, consistency, and stronger emotional connection across every touchpoint.
From identity and content to campaigns, websites, and digital presence, our work is designed to create brands that feel aligned, recognizable, and built with intention.
–
Talk to us about your next project:
Our work is designed to meet clients where they are, and to build with intention as their brand evolves over time. Our SERVICES include:
–
CONTENT PRODUCTION
Brand Photography • Lifestyle, Wellness & Travel Photography • Campaign Photography • Portraits • Photo Editing & Colour Grading • Video Direction & Editing • Social Media Content • Campaign Content • Copywriting & Messaging
–
CREATIVE DIRECTION
Creative Direction • Art Direction • Visual Direction • Campaign Concepts • Brand Positioning
–
BRAND & PRODUCT DESIGN
Brand Identity • Visual Systems • Websites & Digital Design • Digital Products • Social & Visual Design • Print & Brand Collateral • Story-Led Campaigns
–
STRATEGY & EXPERIENCE
Brand Audits • Positioning • Creative & Experience Strategy • Messaging Strategy • Content Strategy
–
WORKSHOPS & TRAINING
Creative Direction Mentoring • Portfolio & Creative Career Guidance • Remote Work Mentoring • Communication & Presentation Training • Cross-Cultural Communication & Service Training • Confidence-Building & Interpersonal Communication Workshops
BRAND ELEVATION PARTNERSHIP
CREATIVE PARTNERSHIP FOR BRANDS IN MOTION
An 8-week intensive for founders who have already built something strong— and are ready for their brand to reflect it. We align your positioning, visual direction, and digital presence so your brand communicates with clarity, intention, and authority.
WHAT IS
THE BRAND ELEVATION PARTNERSHIP?
Many wellness and lifestyle businesses reach a point where their impact has grown, but their visual identity, messaging, and digital presence no longer reflect the depth of the work. The Brand Elevation Partnership is designed for founders whose work has evolved— but whose brand presence has not yet caught up. This partnership refines and elevates the entire brand ecosystem. Through strategic positioning, aesthetic direction, and cohesive digital environments, we help bring clarity, cohesion, and resonance to the brand.
Over 8 weeks, we focus on four critical areas:
–
1. POSITIONING & CLARITY
Brand Audit • Brand Positioning Refinement • Narrative & Messaging Framework
–
2. VISUAL DIRECTION
Visual Identity Refinement • Aesthetic Direction • Brand System Alignment
–
3. DIGITAL PRESENCE
Website Direction • Social Media Ecosystem Alignment • Content Strategy/Direction
–
4. CREATIVE LEADERSHIP
Campaign Ideas • Story-Led Creative Direction • Brand Ecosystem Refinement
–
If your business has evolved and you’re ready for your brand to reflect that, this is where we step in as partners.
–
Email hello@lettercagency.com to book a discovery call
OUR STORY
After more than 20 years working across advertising, brand identity, visual direction, and digital design throughout North America and Europe, Trinidadian-Canadian Creative Director, Cherisse Thurab– known creatively as Sahara Cherisse– underwent a profound personal transformation through health, movement, and intentional living.
What began as a journey toward rebuilding her own wellbeing evolved into a deeper understanding of how clarity, vitality, and alignment can shape not only the way we live, but the way we create, connect, and build.
In 2023, she relocated from Toronto to Thailand to immerse herself more fully in a lifestyle centered around wellness, strength, athletic development, and a more intentional creative practice.
Letter C Agency emerged from that evolution.
Today, the studio partners with founders creating brands, spaces, and experiences that positively influence how people live, move, and connect. Through creative direction, photography, and visual storytelling, the agency develops work that feels cohesive, emotionally resonant, and deeply aligned with the purpose behind it.
