Born in Trinidad & Tobago, and raised in Toronto, Canada, Sahara Cherisse is an award-winning Creative/Art Director with over 15 years of experience in the advertising industry. Over the years, she has also worked as a Photographer and Director, known for her vibrant style. Through her career, Sahara Cherisse has worked with major brands across North America and Europe, helping them strategize, concept, and execute on their creative/visual output. Her ideas and eye have been trusted by some of the most prominent companies in the world, including TD Bank, Microsoft, PGA Tour, The Globe & Mail and Virgin Media.
Sahara Cherisse's work has been celebrated globally, with accolades for her design of Virgin Media's streaming content platform, PGA Tour's official Window's phone app, and art direction on several campaigns for Prudential, leading to their win as FCS Marketer of The Year in 2016. She was also awarded by Ryerson University for her short films, Semicolon and Owen in 2019. In 2021, her team at TD Bank was named one of Strategy Magazine's top Canadian in-house agencies, and is continually viewed as one of Canada’s most recognized and awarded brands.
Sahara Cherisse holds a Bachelor of Design in Advertising with a minor in Psychology from OCAD University (BDes 2007), as well as Advanced Certificates in Web Development (2009) and Film Studies (2019) from Ryerson University.
In addition to her work for established brands, she has helped startups and small businesses make their mark in several industries, most notably branding and helping to develop successful music and arts festivals in Canada and Nigeria, the latter of which aided in propelling the Afrobeats movement to the forefront of the world.
Always open to new projects and opportunities, Sahara Cherisse leverages her expertise, creativity, and passion for innovative storytelling to drive impact and success. She collaborates with like-minded teams and projects through remote contracts across the world.
THROUGH THE YEARS
EXPERTISE
Creative Direction • Art Direction • Strategic Thinking • Concept Development • Visual Design • UI/UX Design • Branding • Design Direction • AI Prompting • Video Direction • Edit Direction • Copy Editing • Photography • Color Grading • Social Campaigns • Creative Team Leadership • Relationship Building • Clear & Effective Communication • Collaboration • Mentorship • Portfolio Reviews • Public Speaking • Brand Consulting • Audits • Creative Workshops
WORK (PORTFOLIO)
– PRESENT
• 2023 – Present | Letter C Agency • Creative Director
• 2019 – Present | Cherisse Thurab • Creative Industry Coach, Speaker & Educator
– PAST
• 2020 – 2023 | TD Bank / Agency 361 • Senior Art Director
• 2007 – 2019 | Cherisse Thurab Ltd. • Creative/Art Director • ex. Publicis, LBi, Wunderman, Proximity
• 2015 – 2018 | Prudential Financial • Senior Creative Specialist
• 2014 – 2016 | Nomad Superior • Founder, Travel & Music Writer, Brand Consultant
• 2012 – 2013 | Bwin Party Digital Ent • Lead Conceptual Creative
SELECT CLIENTS
Virgin Media • Microsoft • Prudential Financial • PGA Tour • Globe & Mail • TD Bank • Rogers Media • Disaronno • Purina • Selina Hotels • Kenco Coffee • Lean Cuisine • Pampers • ING Direct • British Telecom • i Amsterdam
EDUCATION
2003 – 2007 | OCAD University • Bachelor of Design, Advertising
Major: Art Direction, Design | Minor: Psychology, Copywriting
ADVANCED TRAINING
• 2023 | Digital Marketing Institute • Digital Marketing, Adv. Certificate
• 2019 | Ryerson University – School of Image Arts • Film Studies, Adv. Certificate
• 2009 | Ryerson University • Web Development (HTML, CSS), Adv. Certificate
UPCOMING WORKSHOPS • HOSTING
• AI, Your Digital Companion • Working with AI Prompting (Online)
• Digital Organization Practices for Everyday Success (Online)
• Portfolio Overview • Authenticity in Branding (Online)
WORK AVAILABILITY
• Thailand, Canada, USA, UK, Remote
• sc@lettercagency.com