LETTER C AGENCY

GET TO KNOW:

CD, SAHARA CHERISSE

Born in Trinidad & Tobago, and raised in Toronto, Canada, Sahara Cherisse is an award-winning Creative/Art Director with over 15 years of experience in the advertising industry. Over the years, she has also worked as a Photographer and Director, known for her vibrant style. Through her career, Sahara Cherisse has worked with major brands across North America and Europe, helping them strategize, concept, and execute on their creative/visual output. Her ideas and eye have been trusted by some of the most prominent companies in the world, including TD Bank, Microsoft, PGA Tour, The Globe & Mail and Virgin Media.


Sahara Cherisse's work has been celebrated globally, with accolades for her design of Virgin Media's streaming content platform, PGA Tour's official Window's phone app, and art direction on several campaigns for Prudential, leading to their win as FCS Marketer of The Year in 2016. She was also awarded by Ryerson University for her short films, Semicolon and Owen in 2019. In 2021, her team at TD Bank was named one of Strategy Magazine's top Canadian in-house agencies, and is continually viewed as one of Canada’s most recognized and awarded brands.


Sahara Cherisse holds a Bachelor of Design in Advertising with a minor in Psychology from OCAD University (BDes 2007), as well as Advanced Certificates in Web Development (2009) and Film Studies (2019) from Ryerson University.


In addition to her work for established brands, she has helped startups and small businesses make their mark in several industries, most notably branding and helping to develop successful music and arts festivals in Canada and Nigeria, the latter of which aided in propelling the Afrobeats movement to the forefront of the world.


Always open to new projects and opportunities, Sahara Cherisse leverages her expertise, creativity, and passion for innovative storytelling to drive impact and success. She collaborates with like-minded teams and projects through remote contracts across the world.

THROUGH THE YEARS

EXPERTISE

Creative Direction • Art Direction • Strategic Thinking • Concept Development Visual Design • UI/UX Design • Branding • Design Direction • AI Prompting • Video Direction • Edit Direction • Copy Editing • Photography Color Grading • Social Campaigns • Creative Team Leadership Relationship Building • Clear & Effective Communication • Collaboration • Mentorship • Portfolio Reviews Public Speaking • Brand Consulting • Audits • Creative Workshops



WORK (PORTFOLIO)

– PRESENT

• 2023 – Present | Letter C AgencyCreative Director

• 2019 – Present | Cherisse Thurab • Creative Industry Coach, Speaker & Educator

– PAST

2020 – 2023 | TD Bank / Agency 361 Senior Art Director

2007 – 2019 | Cherisse Thurab Ltd.Creative/Art Director • ex. Publicis, LBi, Wunderman, Proximity

2015 – 2018 | Prudential Financial • Senior Creative Specialist

2014 – 2016 | Nomad Superior • Founder, Travel & Music Writer, Brand Consultant

2012 – 2013 | Bwin Party Digital EntLead Conceptual Creative



SELECT CLIENTS

Virgin Media • Microsoft • Prudential Financial • PGA TourGlobe & Mail TD Bank • Rogers Media DisaronnoPurina • Selina Hotels • Kenco Coffee • Lean Cuisine • PampersING Direct • British Telecom • i Amsterdam



EDUCATION

2003 – 2007 | OCAD University • Bachelor of Design, Advertising

Major: Art Direction, Design | Minor: Psychology, Copywriting



ADVANCED TRAINING

2023 | Digital Marketing Institute Digital Marketing, Adv. Certificate

2019 | Ryerson University – School of Image ArtsFilm Studies, Adv. Certificate

2009 | Ryerson UniversityWeb Development (HTML, CSS), Adv. Certificate



UPCOMING WORKSHOPS • HOSTING

AI, Your Digital Companion • Working with AI Prompting (Online)

Digital Organization Practices for Everyday Success (Online)

Portfolio Overview • Authenticity in Branding (Online)



WORK AVAILABILITY

• Thailand, Canada, USA, UK, Remote

• sc@lettercagency.com