LEAN CUISINE MEAL PLAN

As an Art Director at Modem, Publicis Canada's digital creative agency, I played a key role in shaping the UI/UX design and Art Direction for the Lean Cuisine Meal Plan, a groundbreaking online tool tailored to busy women seeking healthy meal solutions. By delivering personalized 7-day meal plans based on individual biometric data, lifestyle habits, and dietary needs, we enabled women to make informed food choices and strike a healthier work-life balance. The tool effortlessly incorporates Lean Cuisine meals for added convenience. Our supporting online ad campaigns effectively targeted women across web and social media channels, showcasing the convenience, flexibility, and nutritional benefits of the Lean Cuisine Meal Plan.